Every day the market is flooded with new apps. What is your process for choosing one? Do you prefer word of mouth? Do you trust reviews on social media? Perhaps you randomly pick from the top three results from an online search. If your method is the latter, the basis for your decision is directly related to Search Engine Optimization —SEO.
We come from a year where news and algorithm updates by Google have played a crucial role in the day-to-day life of SEO. As we all know, Google updates its algorithm every week, but there are always one or two updates that especially shake the SERPs and become news above the rest. In this year, the main updates have taken place in March and June, but we have also been aware of many other developments such as that the labeling of the pages is not taken into account by Google or the publication of the Robots.txt code, with the removal of techniques such as the use of “No Index” in this file.
It could be said that all these developments in the SEO sector vary slightly in the way of acting in certain situations, but it does not radically change the landscape we face in 2020.
So how exactly do you improve your brand’s website? A good place to start is to become familiar with SEO best practices.
1. Focus on keywords that reflect your brand.
Choosing the right industry keywords to define your site ensures search engines will recognize and in turn improve your page ranking. Don’t overload your site with your chosen keywords hoping it will magically get you that #1 spot—Google picked up on that black hat trick a long time ago and will penalize you for trying. Instead, work the keywords in organically with well-organized, up-to-date content that is unique and fits your niche.
2. Integrate social media– Search Engine Optimization
Allowing your audience to interact with your brand and share their experience via social media ranks you higher in searches and drives more traffic to your website. Provide social media buttons or links to your site and make sure your accounts are verified to guarantee Google makes the connection between the platforms and your brand.
3. Make sure your website has mobile capability.
Websites with only a desktop-focused SEO will struggle to rank high in queries because search engines give more weight to sites that are mobile-friendly. With more and more people using smart phones and tablets to surf the web, Google made mobile capability a huge factor in their last algorithm update. Create a mobile site that is easy to navigate with a quick load time for optimal results.
4. User experience is everything– Search Engine Optimization
Ensuring that your website is fast, interesting, and easy to use is good for SEO. This includes making sure the website has a fast load time. Itis not inundated with pop-up advertisements, spam, or malware.
5. Track what works and does not work.
Identify the measurements that will help analyze your audience and decide how those results should be reported. For example, the bounce rate and session length give a glimpse of user satisfaction with the website. It also allows for the analysis of user patterns. Using analytics, identify what your audience responds to and reuse these factors as you optimize or build out your site.